Capturing the Client

The ideal customer can remain elusive. Business owners still strive to find the ultimate loyalist to purchase their product(s) and/or services.

Keyword research is an important process to determine the right words or phrase that a potential consumer/client would search for.

When you create or decide to communicate content, ask yourself why? What actions do you want the consumer to take upon reading the content they’ve received?

Brand, retention and lead generation are all connected, as the consumer makes a decision on their journey to make a purchase.

Understanding which digital channel is best suited for your business can be a complex process to arrive at a choice. Having a clear vision of past, current and future customers is critical to selecting a digital channel.