The consumer has always been a complicated individual as it relates to purchasing powers. More than ever before, consumers are having messages about products or services pushed at them 24/7.

Marketing means different things to many people. At its core, marketing is making someone or a segment of the population aware that you have something to offer.

A community manager can provide direction and strategy on how to best use social media, as an effective communication channel. But before that engagement with social media is enacted, a clear content strategy should be laid out with specificity.

As they go through the purchasing steps, it is the retailer’s job to determine where to place emphasis in the buying journey to ensure the consumer feels they are getting the most value.

The unpredictable is any challenge that arises unannounced. It can take on many different forms, including competition, economic changes, trends in the market or even changes within your business.