Clive Lawrence Clive Lawrence

The Value Of Strategy

Strategy is a word that is used across many industries. By definition, it means the creation of a plan, method, series of maneuvers or stratagems for obtaining a specific goal or result.

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Clive Lawrence Clive Lawrence

The Value Of Loyalty

How would you define loyalty? Does loyalty matter in today’s world and does loyalty necessarily translate into an increased wallet share?

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Clive Lawrence Clive Lawrence

The Value Of Content

Providing valuable, relevant information in today’s media world is not a recommendation, but a requirement. Decisions on the path to purchase are being made quicker with the consumption of content through digital channels.

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