The Value Of Value

How does a person equate value? Is it when a consumer interacts with a product or service that determines the value? Or is it that the brand meets and exceeds consumer expectations?

Value in its true sense, can be interpreted in many ways throughout the purchasing process. For example, a consumer decides to buy a product or service online or from a certain retail store. As they go through the purchasing steps, it is the retailer’s job to determine where to place emphasis in the buying journey to ensure the consumer feels they are getting the most value. Alternatively, what if the consumers decision making process is altered on the path to purchase? Did it cause them to abandon the experience? Or maybe they never returned to the store. This is where you must determine when and where along the process the consumer made that decision.

Putting the appropriate emphasis on the purchasing journey is critical in today’s buying world. Ensuring that the value of the message is clear, the content is relevant, and the audience is correct for your business, is relevant for continued success.

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