The Value Of Data

What is data? And how does it support marketing initiatives and the desired results?

Data is powerful information and when used efficiently can transform a business into a better version of itself. Data can be used for re-targeting your marketing approach. It can also be used to conduct research into specific areas of a business to achieve results for both qualitative and quantitative purposes.

Data is the backbone of marketing research. It helps to validate whether a product will sell or not and can help determine an array of other issues. These are a few ways in which data can be applied to support ongoing business initiatives.

Collecting data can be done in many ways. There is the standard structured method of surveys, both (online or mobile) I.e. interviews or the unstructured method in the form of focus groups just to name one.

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