The Value Of Marketing Mix

The well-known Marketing Mix is comprised of the main 4p’s (price, place, promotion and product). Within this balance, the 4P’s have a big impact on the value of your product or service. The ultimate solution is to create a formula that follows a consumer’s buying decisions as competition, consumer needs and wants evolve. Additionally, there are 3 more p’s (packaging, positioning and people) that play a role in the marketing balance. These 7 elements combined are and will forever make businesses think and exercise different tactics to increase sales.

The significance of the marketing mix is the key force behind your message, brand and communication which feed directly into the target market to support new leads and retention. The overall approach to this part of the business will also decide the most effective channels of communication.

Start by connecting with Channel C and bring out the potential in your business with the right content. Increase your reach and profits today.