The Value Of New Customers Vs Existing Customers

Digital online marketing strategies are important in reaching all audiences. The question is, which audiences and what effective channels will achieve this? New and existing customers are the fuel to any business. New customers breathe life into companies while existing clients provide sustainability and revenue.

During a customer’s path to purchase there are a wide variety of influences that can impact their decision. Time of day, immediacy to solve a need, price are just a few factors that marketers consider when building a digital strategy for a product or service. New client acquisition vs existing customer marketing requires different strategies, not just for building sales in the organization, but building brand strength.

Start by connecting with Channel C and bring out the potential in your business with the right content. Increase your reach and profits today.