The Value Of The Follow Up
Following up means different things to people and you can do this through multiple channels of communication. Email, text, phone and virtual meetings are a few communication methods that can be used to connect with prospective and existing clients. The question then becomes, which method should you use and what is a key purpose of the following up.
Ideally, having a valid reason for your follow-up is important. A planned reason for engaging with a client in the sales or business process needs to have the right intentions. In some cases, it is just to make sure that the person you communicated with understands what you have discussed.
Identifying a reason for the follow-up, the manner in which you follow up and the tone of your message all impact the result and the next plan of action.
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